Privacy Policy

Introduction

Florida Aesthetics & Wellness ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this privacy policy carefully. If you do not agree with our policies and practices, please do not use our website or services.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

Personal Information You Provide

• Contact Information: Name, email address, phone number, mailing address, and date of birth
• Health and Medical Information: Medical history, current health conditions, medications, allergies, treatment preferences, and other health-related details necessary for treatment planning and safety
• Payment Information: Credit card numbers, billing address, and payment history (processed securely through third-party payment processors)
• Communication Records: Correspondence, appointment notes, treatment records, and consultation details
• Account Information: Username, password, and preferences for your patient account

Information Collected Automatically

• Website Usage Data: Pages visited, time spent on pages, links clicked, search queries, device type, browser type, and IP address
• Cookies and Tracking Technologies: We use cookies and similar technologies to track your activity and remember your preferences
• Analytics: Google Analytics helps us understand how visitors use our website to improve user experience

How We Use Your Information

We use the information we collect for various purposes, including:

• Scheduling and managing your appointments
• Providing medical aesthetic services and treatments
• Processing payments and billing
• Communicating with you about appointments, services, and special offers
• Creating and managing your patient account
• Improving our website and services based on user feedback
• Complying with legal and regulatory requirements
• Responding to inquiries and providing customer support
• Sending promotional materials and newsletters (with your consent)
• Protecting against fraud and unauthorized activity

HIPAA Compliance

We understand that your health information is sensitive and confidential. Protected Health Information (PHI) is handled separately under the requirements of the Health Insurance Portability and Accountability Act (HIPAA). For detailed information about how your medical and health information is protected, please refer to our HIPAA Notice of Privacy Practices.

Sharing Your Information with Third Parties

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted service providers who assist us in operating our website and services, including:

• Payment Processors: To process payments securely
• Scheduling Software: Boulevard platform for appointment management and patient communication
• Email Service Providers: To send appointment reminders, newsletters, and communications
• Analytics Services: Google Analytics to understand website usage patterns
• Healthcare Providers: As necessary for medical collaboration and patient care (with authorization)
• Legal Compliance: When required by law or to protect our rights and safety

All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Cookies and Website Tracking

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and track website usage. We use Google Analytics to analyze site performance and user behavior. You can control cookie preferences through your browser settings. Disabling cookies may affect some website functionality.

Data Security

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, and destruction. This includes secure socket layer (SSL) encryption for sensitive data transmitted online. However, no online platform is completely secure, and we cannot guarantee absolute security of your information.

Data Retention

We retain your medical records in accordance with Florida state law, which requires retention of medical records for a minimum of seven (7) years following the date of the last service or as otherwise required by law. Personal account information may be retained for as long as your account is active or as needed to provide services. You may request deletion of your information at any time, subject to legal and clinical requirements.

Your Privacy Rights

You have the right to:

• Access your personal and medical information
• Request correction of inaccurate information
• Request deletion of your information (subject to legal and clinical requirements)
• Opt-out of promotional communications at any time
• Review and restrict how your information is used

For medical and health information privacy rights under HIPAA, see our HIPAA Notice of Privacy Practices for complete details.

Marketing and Communications

We may send you marketing emails and promotional materials about new treatments, special offers, and wellness tips. You may opt-out of these communications at any time by clicking the "Unsubscribe" link in any email or by contacting us directly. Opting out of marketing emails will not affect transactional communications about your appointments and services.

External Links

Our website may contain links to external websites not operated by Florida Aesthetics & Wellness. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any external websites before providing your information.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete such information immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the effective date. Your continued use of our website and services following the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have questions about this Privacy Policy, wish to access or correct your information, or would like to discuss your privacy rights, please contact us:

This Privacy Policy is effective as of January 1, 2026. We are committed to your privacy and welcome your feedback on how we can improve our privacy practices.